I want to let you know about a unique opportunity that may be about to end. You may not realize it, but for several months now there has been a shortage of new Hondas, due to the earthquake and tsunami in Japan back in March. A plant that manufactured computer chips for Hondas produced and sold all over the world was flooded, causing a halt to Honda production for several months. There was already a shortage of pre-owned Hondas due to slower sales and fewer leases during the recession that has lasted 3 years now. And with little to no new inventory to sell, Honda dealers quickly started snapping up what few pre-owned Hondas they could find. This has caused the values of pre-owned Hondas to skyrocket! We’re seeing book values on some later model Hondas that are higher than the price the customers paid for the cars when they were new!
What does this mean for you? With values of pre-owned Hondas at an all-time high, combined with incentives and special finance rates (from 0.9%) currently being offered by Honda, many of our customers are finding that they can trade up to a NEWER MODEL Honda, often with MORE EQUIPMENT, and actually LOWER their payments!
But Honda is producing cars again, and promising to make up for lost ground during the fourth quarter. More inventory is already on the way, so resale values are bound to start dropping soon, and this unusual opportunity will soon disappear; so, if you are even remotely considering trading anytime in the near future, NOW IS THE TIME!
If you would like to explore the possibility of upgrading now, while you can get maximum trade-in value for your Honda, stop by at your convenience. Or, if you can’t get by the dealership, give us a call and we’ll bring you a new Honda of your choice to look at, appraise your car, and present you with your best deal right in the comfort of your home or office!
We look forward to hearing from you and continuing to serve you. And again, thank you for your business!
Neill Nelson
General Manager
No comments:
Post a Comment