Honda took home the top prize in Edmunds.com’s inaugural Best Retained Value Awards, which recognize the brands and new car models that have the highest projected residual value after five years, expressed as a percentage of their True Market Value.
Honda won the 2011 brand award for non-luxury brands. Edmunds.com found that Honda’s average projected retained value is 50.4 percent. The award was based on the average five-year retained value of the carmaker’s 2011 models that launched prior to the end of 2010.
Edmunds.com also named winners in 23 model-level categories. Honda was well represented at the model level also taking home four more awards.
All model year 2011 vehicles that were launched by the end of 2010 and that had unit sales in February 2011 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value Awards. Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model's body type. All makes that had over 100,000 unit sales in 2010 were eligible for this year’s brand-level Best Retained Value Awards.
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