Monday, January 31, 2011

Curbing Driver Distraction

Here are 9 technologies the industry says will help


Automotive News -- January 31, 2011 - 12:01 am ET
 
To prevent driver distraction, Ray LaHood, the secretary of transportation, says guidelines are coming to control how drivers handle the Internet and cell phones.

But limitations on the connected car threaten to stifle a potentially lucrative infotainment business, which is eager to bring a wealth of services into the car: e-mail, texts, stock quotes, Internet surfing, Facebook, Twitter and more.

Automakers and suppliers say that they have a solution: advanced technology. Voice commands, for instance, can limit or prevent driver distraction -- and keep drivers' eyes and attention on the road.

Do automakers and suppliers make a good case for their technology, which might prevent tough regulations? Check out the following sample of nine methods that they say limit distraction.

'I'm driving right now'

Who: OnStar

What: OnStar is testing an application to bring Facebook into the car. Facebook and standard text messages are received by a driver's smart phone and relayed wirelessly to the car and its speakers. Before getting behind the wheel, a driver can set his smart phone to block messages and send a message to senders: "I am driving right now and cannot reply."

How it limits distraction: Drivers are unaware of incoming messages, which are stored.


Listen to Facebook posts

Who: Harman International

What: Stereo maker Harman is pitching to automakers Aha Radio, which beams Internet signals from a driver's cell phone to a car's center console. The system reads Facebook messages to drivers with text-to-speech technology.

How it limits distraction: Drivers hear messages and don't use hands and eyes to operate their Internet-connected smart phones.


Use the center console

Who: Continental AG, Nokia Corp.

What: Internet applications, such as navigation and Internet radio, are received on a smart phone and beamed wirelessly to the center console or a screen in front of the passenger. Continental says it is discussing the technology with potential customers.

How it limits distraction: Drivers can, for example, switch radio stations on the center console easier than on a smart phone.


Disable the cell phone

Who: T-Mobile USA

What: For $4.99 a month, cell phone company
T-Mobile disables most texting and calling features to certain cell phones in a moving car.

How it limits distraction: No text or call, no distraction.


Hands off that cell phone

Who: Ford Motor Co.

What: Sync, Ford's infotainment system, reads text messages out loud to drivers. The texts are received by cell phones and relayed to Sync.

How it limits distraction: Hearing a text message is safer than using eyes and hands to operate a cell phone while driving.


Listen to texts later

Who: Ford Motor Co.

What: By pushing a "Do not disturb" button on four vehicles, drivers send incoming cell calls to voicemail and texts to storage. The feature is available on the 2011 Ford Edge, Lincoln MKX and Ford Explorer and the 2012 Focus with Sync and MyFord Touch or MyLincoln Touch.

How it limits distraction: The driver is not interrupted. The voicemails can be heard and texts can be read later.


Pull over to browse the Web

Who: Toyota Motor Corp.

What: Toyota prevents drivers from using some Internet features that are too distracting. For example, with the Entune application, drivers can conduct only Internet searches relevant to driving, such as for gasoline stations. Other searches must be conducted when the car is parked.

How it limits distraction: Searching while parked is safe.


Eyes straight ahead

Who: Denso International

What: A head-up system displays information in front of the driver on the windshield. An undisclosed automaker will introduce Denso's system in North America.

How it limits distraction: The motorist won't have to glance down at a console or a cell phone. Eyes remain on the road.


Less strain on the brain

Who: Toyota Motor Corp.

What: Drivers use natural speech, such as "Find local gasoline stations," to conduct Internet searches. They don't need to memorize a tree of voice commands, such as "retail" and "gasoline stations." The searches are conducted by a smart phone wirelessly connected to the car's center console with an application called Entune, which will be available first on the Toyota Prius V this summer.

How it limits distraction: Natural speech reduces mental strain, allowing drivers to concentrate on the road.

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